• Google Analytics: We collect data on website usage, visitor interactions, and device information.

• Personal Information: We collect information provided when you register to receive an API Key, including your name, company, job title, and email address.
• API Usage Data: We collect metadata logs of your API requests including timestamps, API Key, and whether they finished in success or error.
• API Payload Data: We temporarily keep the payload data from your API requests in memory while required for processing; this data as well as the returned results are disposed of after the API call finishes.

• Google AdMob: Unless you have paid to remove ads and opted out of all ads, we use Google AdMob for displaying advertisements. AdMob collects data for ad targeting (unrelated to your video and vitals). Unless you have opted out of this behavior, AdMob also employs a unique identifier associated with your device.
• Google Firebase Analytics: Unless you have opted out of providing analytics information, we use Google Firebase Analytics to collect analytical data on how our app is performing. This includes information about app usage, user interactions, and device information (again, unrelated to your video or vitals).

• Google Analytics: We use the data to understand website performance, visitor behavior, and areas for improvement.

• Service Operation: We use the data to monitor, maintain, and improve the API services.
• Security: We use the data to detect and prevent fraudulent or unauthorized use of the API.
• Billing: We use the data to calculate the amount payable for the service.

• Google AdMob: Google AdMob uses the information it has available to show more relevant ads. See also how Google uses information from apps that use their services: https://policies.google.com/technologies/partner-sites
• Google Firebase Analytics: We use the data provided by Google Firebase Analytics to help us identify areas for improvement, understand user behavior, and enhance your experience with VitalLens.

• Data Retention: We retain data collected by Google associated with cookies, user identifiers, or advertising identifiers for a period of 2 months. We indefinitely retain API usage and log data for operational and billing purposes. We do not retain any data on API request payloads or returned results.
• Opting Out of Google Analytics: You can opt out of Google Analytics tracking on our website using the Google Analytics Opt-out Browser Add-on.
• Opting Out of Google Firebase Analytics: You can opt out of Google Firebase Analytics tracking in the VitalLens App using the switch in the info sheet.
• Opting Out of tracking related to ads: We will ask if you want to opt out of tracking related to ads.
• Requesting Deletion: You can request the deletion of your data by contacting us at vitallens@rouast.com.

• In compliance with GDPR (General Data Protection Regulation), users in the EEA (European Economic Area) will see a message asking for consent regarding data collection; we have also enabled IP anonymization. In the VitalLens App, you can change your consent settings via the "Change consent settings" button in the info screen.
• In compliance with US State Regulations, in the VitalLens App, we restrict data processing to only show non-personalized ads for users located in applicable states.

We may update this Privacy Policy from time to time to reflect changes in our practices. The date of the latest revision will be indicated at the top of the page.

If you have any questions or concerns about this Privacy Policy, please contact us at vitallens@rouast.com.